TikTok

After our deep dive into Gen Z, a close friend sparked this piece by asking one, seemingly simple question. How can one app singlehandedly take over a generation?

And from there, the TikTok iteration of The More You Know was born. Below are a select few slides from the report, presented in a 2019 webinar to clients and friends of TMP.

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TikTok

After our deep dive into Gen Z, a close friend sparked this piece by asking one, seemingly simple question. How can one app singlehandedly take over a generation?

Part 7: 2022 Projections

Part 3: Tomorrow, Today