Jack Daniel’s.
Let’s raise a glass to Jack. We've worked together on many campaigns over the years, from shoehorning 150 clues into a video that spanned 150 years of cultural change through to countless still and motion projects to this day.
American Serve RTD.
To celebrate the launch of Jack Daniel’s American Serve, we wanted to show just how powerful the small can really is. With two shots of whiskey, a splash of mixer and a powerful 10% ABV, these assets portrayed the strength of what was in the can.
150 Years.
To celebrate the 150th Anniversary of the Jack Daniel Distillery, we created over 150 pieces of exciting social content.
We kicked off with a unique video production that spanned 150 years as seen from the view of a bar. With a range of pre and post production methods, we crammed 150 clues into the narrative as our viewer travels from 1866 to 2016. The video lived on social, reaching over 1.5m views in the first few weeks of our campaign. Complemented with a range of static and motion imagery, each asset reflected a year in history and linked back to Mr Jack.
