Heinz have gone hot.
With four flavours inspired by globally renowned provenances and the unwavering fandom of Heinz behind them, there’s a flavour for any of the flavour curious.
But hot is a whole new ballgame
And it’s filled with spicy competition who aren’t afraid to take on the tone of today. As a brand with 150 years of history, Heinz couldn’t be fluid with their identity, so we identified a way of working with people who could.