How do you make a brand stuck in nostalgia’s past, a part of social today?
Pizza has forgotten the 5th P of marketing - Personality.
Pizza Hut can bring that back.
Pizza Hut were in a pickle. With declining sales and some people not even knowing if they are still in the UK, something had to change. In my eyes their biggest problem was they were forgettable in a sea of sameness. So, I went about changing just that.
