Icon status doesn’t come easy, but KFC are as close as they’ve been in years.
How do you take a household name and make them iconic in social?
You make space online for the brand to flex in and out of culture as it needs to, make its mark on emerging subcultures, and be unapologetic about every last post.
“The brief that puts every other one I’ve written to shame.”
— me, during the KFC briefing