Everyone runs, but only runners admit it.

“Runner? Not me. I do run… I just don’t go running.”

Running has a PR problem. Everyone runs - at the gym, after your kids, or even for the bus. But people are too scared they’ll look like that kind of runner, so they don’t admit it.

The thing is, we’re all runners. We just do it differently. And that’s the beauty of PEGs. Where most running shoes only show up for srs runners, we knew we could set the pace for the rest of us who don’t run. But do. You get it.

To celebrate 40 years of Nike’s Pegasus in EMEA we developed PEGsonality - a digitally driven concept that would show all runners are welcome with PEGs.